Bayer US – Website Portfolio

What It Is

Development and implementation project for a complete portfolio of websites for Bayer in the United States, covering various product lines and company initiatives in the healthcare sector. The project involved creating multiple sites with different objectives, target audiences, and technical requirements, requiring precise coordination between international teams and a rigorous prioritization process to ensure consistent deliveries aligned with Bayer's business strategies.

Responsibilities:

• Acting as Sr. Product Owner at Hogarth, serving as the main point of contact between the client and account team based in New York (USA) and the development team.
• Conducting discovery sessions and requirements gathering with Bayer stakeholders to deeply understand the needs for each website in the portfolio.
• Creating detailed user stories and structuring the product backlog, establishing clear priorities and acceptance criteria for each feature.
• Translating business needs into technical requirements understandable to the development team, facilitating precise implementation of solutions.
• Managing workflow between geographically distributed teams, ensuring efficient communication and constant alignment.
• Coordinating the approval and validation process for each website, ensuring compliance with pharmaceutical sector regulatory guidelines and Bayer's brand standards.

Highlights:

• Implementation of an agile methodology adapted to manage multiple simultaneous projects with different schedules and priorities.
• Development of a documentation and knowledge transfer system that facilitated collaboration between international teams.
• Creation of a prioritization framework that balanced urgent business needs with the technical capacity of the development team.
• Establishment of specific validation processes for the pharmaceutical sector, ensuring regulatory compliance in all digital communications.

Results:

• Successful launch of all planned websites, respecting established deadlines and client quality expectations.
• Establishment of a cohesive and strategic digital presence for Bayer's products and initiatives in the United States.
• Development of a trust relationship with the client, resulting in expansion of the initial project scope and new collaboration opportunities.
• Creation of an efficient work model for international projects that was subsequently adopted in other agency initiatives.