Nubank NuNiver – 9th Anniversary Campaign

What It Is

Nubank's 9th anniversary celebration campaign, including external actions, hero film with extensions, and a commemorative clothing collection. A multifaceted project that celebrated the brand's journey and its impact on the Brazilian financial market.

Responsibilities:

• Creation and implementation of work routines for the creative team, ensuring efficiency and quality in deliverables.
• Detailed control of agendas and schedules, ensuring deadlines were met across all project fronts.
• Identification, negotiation, and contracting of specialized suppliers for each campaign component.
• Strategic budget management, optimizing resources to maximize the impact of actions.
• Coordination of the main film production and its extensions for different channels.
• Supervision of the commemorative clothing collection development, from design to production.

Campaign Components:

Highlights:

• Smooth integration between internal teams and external partners, creating a collaborative ecosystem.
• Implementation of agile processes that allowed rapid adaptations to project needs.
• Development of an efficient approval system that respected the brand identity while accelerating workflows.

Results:

• Delivery of all campaign elements within the established timeframe and budget.
• Strong public engagement with the commemorative actions, especially with the clothing collection.
• Positive media coverage, reinforcing Nubank's innovative positioning.
• Establishment of operational processes that were subsequently adopted in other campaigns.