Nubank Purple Pages – Business Booster

What It Is

Purple Pages is a digital platform developed by Nubank to boost small entrepreneurs' businesses. Functioning as a digital directory, the platform connects Nubank customers to small and medium-sized businesses such as hairdressers, bakers, tennis instructors, and bookstores, creating an ecosystem that supports local entrepreneurship and strengthens the fintech's user community.

Responsibilities:

• Senior project management, coordinating all stages of platform development.
• Supervision and control of development and creative teams, ensuring alignment with project objectives.
• Leading approval processes with stakeholders, ensuring all decisions aligned with Nubank's strategic vision.
• Efficient budget management, optimizing resources to maximize delivered value.
• Establishing schedules and delivery milestones, keeping the project within established timeframes.
• Mediation between technical and creative teams, facilitating communication and conflict resolution.

Features:

Highlights:

• Implementation of agile methodologies that allowed rapid adaptations to market needs and user feedback.
• Development of an efficient workflow between multidisciplinary teams, including UX/UI, front-end and back-end development, and marketing.
• Creation of a simplified onboarding system for entrepreneurs, facilitating platform adoption.

Results:

• Successful platform launch within planned timeframe and budget.
• Significant adoption by small entrepreneurs, creating a diverse business directory.
• Strengthening Nubank's positioning as a supporter of entrepreneurship and the local economy.
• Establishment of a new service line for Nubank, expanding its ecosystem beyond traditional financial services.