Vivo Website – High-Scale Digital Platform

What It Is

Development and implementation project for Vivo's corporate website, one of Brazil's largest telecommunications operators, with 40 million monthly visits. The platform was developed in Adobe Experience Manager (AEM) and serves as the company's main digital channel for customer service, sales, and information.

Responsibilities:

• Operations management of a multidisciplinary team of approximately 30 professionals, including developers, project managers, SEO specialists, and marketing technology team.
• Acting as the main point of contact between the client (Vivo) and the partner agency responsible for developing the user experience (CX).
• Strategic prioritization of demands, backlog creation and management, and alignment of expectations among all stakeholders.
• Mediating relationships with the Adobe team, ensuring proper platform implementation and resolution of technical issues.
• Coordinating workflows between technical and creative teams, ensuring delivery of a cohesive final product aligned with business objectives.
• Supervising the implementation of SEO and performance best practices to ensure site visibility and speed.

Technical Highlights:

Highlights:

• Successful implementation of a robust platform capable of supporting 40 million monthly visits without compromising performance.
• Development of efficient processes to manage multiple teams and stakeholders in a high-complexity project.
• Creation of a governance system for AEM that allowed agile and consistent content updates.
• Establishment of work methodologies that balanced technical, creative, and business needs.

Results:

• Delivery of a scalable and high-performance digital platform that became Vivo's main digital communication channel.
• Significant improvement in user experience, resulting in greater engagement and conversion.
• Optimization of content update processes, allowing faster responses to market needs.
• Establishment of a solid technological foundation that continues to evolve and meet the needs of the company and its customers.